Together with partners, our friends, we create Midnattsloppet. Just hanging up banners is not something we believe in, but we want to find a creative solution that makes a partner’s participation unique and noticed in a positive way. Our goal is to be the most innovative running race that collaborates with organizations and commercial interests to create unique events filled with added value and experiences for the participant.


Stadium has been Midnattsloppet’s friend and partner since 2006 and we are proud of our long time together. As one of our most successful and innovative partnerships, we have over the years worked together to drive traffic to Stadium and at the same time increase participation in our races. Many people buy their starting place in a Stadium store at the same time as all our participants visit the Stadium to pick up their starting kit during the race week. When it’s Midnattsloppet, Stadium is on site and raises the party atmosphere when the runners pass the “Energy zone” with their own DJ, whether it is digital or physical.

Stadium is Sweden’s largest sports and sports fashion sports Company. With the Stadium, Stadium Outlet and Sneakers Point concepts, the company has approximately 180 stores in total in Sweden, Finland and Germany. The group also includes Stadium Sports Camp (svb), which is Sweden’s largest sports and experience camp and annually involving approximately 8,000 participants. The group has almost 4,000 employees and is owned by the Eklöf family. Sales in 2017/2018 were almost SEK 6 billion. With a vision of activating the world, Stadium wants to inspire an active life for everyone.


Nytida provides support to children, young people and adults with lifelong disabilities and psychosocial problems.

We offer housing, daily activities, support for individuals and families as well as schools of about 400 units in Sweden. We must be a quality leader in everything we do and our employees strengthen the individual in living an independent life.

Our vision is to make the world a little better, one person at a time.

Nytida is part of Ambea, which is one of the Nordic region’s leading care companies.


Välkommen till Runacademy!

Take your running to a new level with our help! We have running groups in over 70 locations, arrange running trips and coach our members online via our full membership page. Read more:


Pigment Webbyrå is Midnattsloppet’s partner around our website. In 2021, Pigment Webbyrå has made some further development on the website purely graphically and handled technical updates and today constitutes a support in our everyday lives. Pigment Webbyrå is a digital supplier that offers everything from graphic profiling, search engine optimization and websites to complex solutions for web shops and integrations between external systems. Pigment is a growing company and has won DI Gasell 2019 and 2020. Visit Pigment Web Agency here.


For an event that interests 50,000 participants, it is incredibly important to have a stable website without operational disruptions. GleSYS sponsors Midnattsloppet with what we know best – hosting and IT infrastructure. We make sure that Midnattsloppet’s website is always available to you.

GleSYS is one of the Nordic region’s leading providers of sustainable server hosting and network infrastructure. We operate three own data centers, in Falkenberg, Stockholm and Oulu in Finland, and also offer our cloud services in Amsterdam, London and Oslo.

GleSYS is certified according to ISO 9001, 14001, 27001 – internationally recognized standards for quality, sustainability and information security.




Runner´s world

Runner’s World is Sweden’s – and the world’s largest running magazine. In the monthly magazine, readers are guided, motivated and inspired by editor-in-chief Anders Szalkai and Sweden’s foremost experts on running. In RW’s social channels and on runnersworld.se, the running-related news flow is constant, around the clock.

Runner’s World and Springtime have been published in Sweden without interruption for almost 40 years – and have been a partner since 1985.